About Optimal Monitoring

Company Overview

Optimal Monitoring are software and data engineers specialising in the design, creation and delivery of Energy Monitoring, Analytics and Reporting Software. With over twenty years of industry experience, UK based Optimal Monitoring enables organisations to make smarter decisions about utilities, energy consumption and the impact on corporate and environmental responsibilities.

The company’s EMMA AI product and platform uses artificial intelligence to analyse the data collected and tun this analysis into predictive suggestions as to where and what the anomaly is which can be automated as work tickets to go straight to the appropriate resource for each utility or facility.

EMMA AI removes rather than creates work, needs no hardware to run, her AI ‘brain’ removes the need for that and requires no special computing or programming skills. The system is accessible via a normal web browser

EMMA AI focuses on four vertical sectors at present; retail, public sector & healthcare, Landlord & FM and Hospitality & Leisure

Optimal Monitoring is part of the Optimal Group, which was established in 1993, and is headquartered in High Wycombe, Buckinghamshire.

Who we are

Michael Prager

Michael Prager


Mike has a background of over twenty years in senior management roles in hospitality, travel & travel technology businesses in the UK, Europe & the USA. He joined Optimal Monitoring in 2009 and oversaw the transition of the company from a hardware provider to a high value added data solutions and services business and most recently its transition into an AI based enterprise. He holds an MBA from Oxford Brookes University, BA City of London Polytechnic & is a graduate member of the Chartered Institute of Marketing. Mike enjoys running and has completed 6 marathons, he’s also a keen cyclist, yachtsman and skier.

Duncan Everett

Duncan Everett

Managing Director

Duncan holds a degree in electronic engineering and computer science from Aston University. He has been with Optimal since 1994. Originally part of the software development team, his career has evolved with the business, which is now as a leading provider of web based energy and environmental monitoring services. Duncan has developed a variety of technologies from embedded control and monitoring products, to bleeding edge voice systems. Currently he is leading Optimal’s initiatives in building AI systems to address users growing energy awareness and management needs. He enjoys cars and music and is an avid gig goer.

Darren Inniss

Customer Success Manager

Darren joined Optimal Monitoring in early 2020 as the Customer Success Manager. With over 10 years experience in account management and customer service environments, he is able to both understand and effectively deliver on our client needs. In his spare time Darren enjoys sports, books and video games.

Simon Bridgewater

Simon Bridgewater

Head of Operations & Field Support

Dr Lai Jiang

Chief Data Scientist

Dr Lai Jiang joined Optimal Monitoring as the chief data scientist in 2019. Before that he successfully finished an Innovation UK funded KTP project collaborating with the company and University of Reading. Lai Jiang was awarded his PhD degree in 2017 from University of Reading and his research focused on Building Energy Management System, Intelligent Agent, Thermal Comfort Theory, Machine Learning and Data Mining technologies. In the five years prior to this, he gained in-depth practical experience of in developing, installing, configuring and maintaining ICT and telecommunication systems as a wireless communication engineer and IT specialist.

Sandeep Mistry

Data Scientist

Dawid Lipinski

Web Application Dev

He is an aspiring web developer interested in Javascript/Typescript and Angular framework. He joined Optimal Monitoring in 2017 where he took his first steps as junior programmer. Since then he has grown into confident and effective professional. Outside of work he enjoys video games, learning new technologies and watching space rocket launches (go SpaceX!).

Stanko Markovic

Web Dev

Simon Bottomley

Simon Bottomley

Financial Controller

Simon joined Optimal in 2015, bringing over thirty years of financial and administrative experience to the business. Educated to degree level and a qualified company secretary, his background lies in providing financial management for small/medium sized businesses and school budgets. Away from work, Simon is usually to be found on the golf course.