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EMMA AI Energy management®

Automated Energy Management system

EMMA AI® monitors your utilities so you don’t have to. As an Energy Management system it automatically checks your estate, finds problems and shows you how to fix them. As it works, it learns through Artificial Intelligence, so its solutions constantly improve. The award-winning EMMA AI® is the world’s most advanced energy monitoring system and is the perfect partner to reduce your company’s carbon footprint on the road to net zero.

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Optimal Energy Solutions

Achieve Net Zero & carbon reduction targets

Struggling to work out how to set achievable and realistic carbon reduction targets, on the road to Net Zero? Your energy data holds the answer and we can help you find it. Optimal Solutions is a consulting service like no other. We help businesses start and develop their net zero journey working with you on an inside/out approach. We’re there when you need us, but gone when you don’t.

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Optimal Energy monitoring Innovation

Solutions to identify energy waste

Got a problem you just can’t solve? The answer is buried somewhere in your data and we can find it. . Optimal Innovation uses our unique AI platform to sift through masses of data to find usable insights. If our ‘black box’ can’t do that for you, our software designers will build you one that can. A totally bespoke service.

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Automatic Meter Reading Solutions

Designed to manage all AM&T platform data

Optimal AMR (Automatic Meter Reading) provides full life cycle AMR Sub-Metering services, through strategy, survey, metering, data capture, data supply and maintenance.

As a data service Optimal AMR is designed to manage and maintain all the components needed to deliver robust consumption data to your preferred AM&T platform.

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The world's most advanced energy monitoring system

EMMA AI® is the essential foundation for everything you with your utilities.

Low Cost

Requires no capex, no additional opex, no equipment – everything that EMMA AI does, it does using your existing Half Hourly Utility data and it’s AI engine to interpret the ‘fingerprint’ of the data it sees


Will join recurrent issues that individually are unnoticed when they cumulatively amount to a lot.


Will turn your existing utility data into meaningful and actionable recommendations with no human intervention required in this process.

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The only way that you can start & manage your energy & carbon journey is fully informed with eyes wide open.

EMMA AI is the baseline technology that will allow you to validate, justify and continually monitor all of your other projects. Without it you’re flying blind.

Because EMMA AI is cutting edge technology it costs less than you would think. About 1% of your total energy spend and typically 10-15% of the savings you will make.

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Betfred win big betting on Optimal Monitoring's EMMA AI


Reduction in annual energy spend delivered after 3 months operation

<<1 Year

Fees recovered from OPEX savings made in the first year


Capex cost was zero, savings from operational changes only, no new equipment needed

Betfred are one of the country’s largest and most successful betting shop groups, founded and led by the inimitable Fred Done – the Fred in Betfred. They maintain a large retail estate (1400+) of high street betting shops.

Fred Done, Owner Betfred said, “When I heard about EMMA AI, I honestly thought it was another gimmick, but the team at Optimal Monitoring have proved to be honest and easy to work with, delivering on their promise to make us great savings. You have got to love a product that does that.”


Comprehensive action plan developed

Optimal Monitoring developed a far-reaching, action plan for a major public health provider to help them reach their net zero goals.
We deployed our award-winning EMMA AI technology to analyse their data, and from that produced a six-point plan to address issues including data provision supply, behavioural change, infrastructure upgrades, modification of outsourced FM contracts and transformation of job roles to ensure success.

Frequently Asked Questions

Visit our FAQ page to find all of the answers to your questions

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    EMMA AI® is ideal for..

    We specialise in four sectors but can transform any business – get in contact for a no obligation chat.


    Retail estates typically comprise lots of fairly simple sites (from an energy perspective), where the potential savings from any one site do not always warrant the cost of an active Energy management, monitoring and response system. The cost has always been greater than the problem.

    EMMA AI was designed to change that. Because we don’t charge per meter there is no incremental cost per site. The combined savings from hundreds of small/medium sites are likely to be in the hundreds of thousands of pounds.

    Hospitality and Leisure

    Large throughput businesses where it’s people and spaces that drive energy consumption and carbon emissions. Using EMMA’s advanced functions you can tie energy or carbon to people throughput, occupancy, covers, passengers, guests – whatever metric you choose and have data for. As an advanced energy management system, EMMA AI was designed to do this.

    Landlord and FM

    Commercial space has always been a tricky area for energy management systems.  Landlords and their FM agents haven’t wanted to get involved in tenanted space and tenants pay for common areas in their service charge so who should do what can get lost or ignored.  Smart buildings, smart tenants and the growth of short-term flexible space are changing all this and smart landlords will be thinking about how they add value to their offer. One way is to make the building smarter, especially  for energy conservation and carbon emissions.  EMMA was designed for that.

    Public Sector and Healthcare

    Unusual spaces, unusual uses, a ‘nothing is normal’ starting point for each site? Everything from the complexity and uniqueness of ambulance & fire stations, to large acute teaching hospitals as well as police stations, libraries, these are all meat and drink to EMMA AI.  EMMA AI was designed on a ‘nothing is normal’ A new kind of energy management system and essential for those looking to hit Net Zero targets.

    EMMA AI® works at multiple levels

    EMMA AI was built, in conjunction with the University of Reading and under the auspices of Innovate UK, from a number of machine learning, data fusion and pattern recognition technologies. It does the simple things brilliantly with just half-hourly data, but can work at a much more advanced level if provided with more detailed information.


    Using just fiscal (billing) meter data or fiscal plus some sub meters, EMMA AI will point out things like; timers out of sync, overnight switch off not happening consistently, or water leaks. In most cases, this low hanging fruit will provide an immediate and significant saving.


    Using more sub meters and data from a building management system (BMS) or a combined heat and power (CHP) plant, EMMA AI informs the behavioural change agenda. For instance, what can be done differently to reduce baseload without diminishing levels of comfort, service or operational efficiency.

    Very advanced

    When it’s time to consider capex projects to further drive energy and carbon efficiency, EMMA AI provides the information to justify the project. It will measure its impact using evidence based, data driven analysis of real time and predicted consumption, so you can be sure of your decision.

    EMMA AI® won the Retail Energy Forum Commission Award for outstanding innovation in the energy management space.

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