FUNNL-E Becomes Official Reseller of EMMA AI

Optimal Monitoring today announced that FUNNL-E has become a formal reseller and partner, focusing on the ongoing growth and distribution of its EMMA AI platform, the automated intelligent software solution designed to reduce energy waste and accelerate the journey to net zero.

Starting in October 2025, FUNNL-E will partner with Optimal Monitoring to expand and deploy the EMMA AI platform, enabling businesses across various UK sectors to reduce costs, comply with standards, and enhance energy efficiency through data-driven decisions and automation.

This partnership will not only bring EMMA AI to more customers across the UK but also enable the experienced team at FUNNL-E to contribute to the ongoing development of the platform. Together, the companies aim to access new markets and expand existing ones, making advanced automated energy management accessible to a wider range of organisations.

Duncan Everett, CEO of Optimal Monitoring, commented: “We are pleased to announce FUNNL-E as an official partner of Optimal Monitoring. Their demonstrated expertise in helping businesses reduce energy costs and encourage sustainable change makes them the perfect organisation to broaden the reach of EMMA AI. Together, we will create measurable impact for customers whilst continuing to innovate the platform.”

James King, CEO and Founder of FUNNL-E, added: “At FUNNL-E, our mission has always been to make sustainability simple and profitable for businesses. Partnering with Optimal Monitoring and integrating EMMA AI into our toolkit enables us to offer smarter, more automated solutions to our clients. We’re eager to contribute to developing the platform further and to extending its benefits to new and existing markets.”

About FUNNL-E

FUNNL-E makes sustainability simpler, for organisations with goals set for net zero, with solutions and consultancy for ESOS & SECR compliance, Energy Broking, Solar PV, batteries, EV charging, Voltage Optimisation, AI energy tools, and HVAC efficiency. Our company mission is to Power Change, Reduce Costs and Drive Sustainability. Working cross sector, with specific focus on Hospitality, Retail and Care, multi-site organisations our impact speaks for itself, with use cases demonstrating double digit percentage reduction in carbon emissions and energy savings.

About Optimal Monitoring

Optimal Monitoring is a UK-based leader in automated energy management technology. For over twenty years, the company has delivered innovative monitoring, reporting, and data-driven solutions that help organisations reduce consumption, lower costs, and achieve their environmental targets. Its flagship platform, EMMA AI, uses advanced analytics and machine learning to identify inefficiencies and automatically recommend corrective actions, enabling businesses to save energy and fast-track progress towards net zero.