About Optimal Monitoring

Energy expertise.
Automated action.

We help organisations reduce energy waste, costs and carbon emissions through automated energy management, metering and practical advice.

Established in 1994, we combine decades of experience with Emma AI to turn energy data into clear actions.

Emma AI robot mascot holding a digital energy meter.
1994 Established in the UK Decades of experience
Customer savings milestones

Helping our customers save more.

2020 Over £120,000

In energy savings realised.

2021 Over £780,000

In energy savings realised.

2022 Over £1.4 million

In energy savings realised.

2023 Over £2 million

In energy savings realised.

2025 Over £4.5 million

In energy savings realised.

A row of digital electricity meters recording energy consumption.
Monitor Analyse Save
What we do. Why it matters.

Make saving energy simpler.

We connect meters, fill data gaps and automate energy analysis with Emma AI. Our mission is to turn complex data into practical actions that help organisations lower costs, cut carbon emissions and progress towards net zero.

  • Automate analysis
  • Reduce costs
  • Cut carbon
Our history

Our journey in energy management.

From our beginnings in 1994 to Emma AI, explore the innovations, partnerships and customers that have shaped Optimal Monitoring.

  1. 1994

    Where it began

    Optimal Monitoring is founded as a specialist telecommunications business.

  2. 2004

    Our first energy monitoring system

    Our automatic monitoring and targeting platform is developed in-house and deployed across the UK.

  3. 2005

    Our first platform customer

    The London Borough of Southwark becomes our first platform customer.

  4. 2005

    Hertfordshire County Council

    The council joins as a monitoring and targeting customer.

  5. 2008

    Supporting Toyota dealers

    Toyota rolls out our platform to UK dealers, expanding our work across multi-site estates.

  6. 2009

    Wycombe District Council

    Wycombe District Council joins our customers, extending our work with local authorities.

  7. 2012

    Supporting business growth

    We help Wincanton manage energy use alongside business growth.

  8. 2014

    1,000 sites connected

    Our energy management platform reaches its 1,000th site.

  9. 2015

    University of Reading collaboration

    Work begins on the energy platform that would become Emma AI.

  10. 2016

    Five billion transactions

    Optimal Monitoring systems process their five billionth transaction.

  11. 2017

    Emma AI launches

    Automated energy analysis turns data into practical recommendations to help customers reduce waste.

  12. 2018

    Wright Commission Award

    Emma AI receives the Wright Commission Award.

  13. 2019

    Retail Energy Forum award

    Further industry recognition follows for Emma AI.

  14. 2020

    Supporting NHS estates

    NHS trusts begin using Emma AI to identify energy-saving opportunities across their estates.

  15. 2021

    Betfred estate-wide deployment

    Betfred deploys Emma AI across its estate.

  16. 2023

    William Hill chooses Emma AI

    William Hill adopts Emma AI for energy management.

  17. 2024

    University of Sussex

    A three-year programme begins to sub-meter the entire university estate, supporting energy and carbon reduction.

  18. 2025

    Card Factory joins our customers

    Emma AI supports energy management across Card Factory’s retail estate.

  19. 2025

    University of Cambridge

    The university deploys Emma AI across multiple sites.

  20. 2026

    City of London chooses Emma AI

    Following a three-month pilot, Emma AI is selected for rollout across multiple landmark buildings.

  21. 2026

    Bupa joins our customers

    Bupa chooses Emma AI to support energy management and identify opportunities to reduce waste.

  22. 2026

    Lincolnshire Partnership NHS Foundation Trust

    Emma AI identifies overnight cooling, late lighting and timer issues, supporting energy savings and carbon reduction.

Our leadership team

The people behind Optimal Monitoring.

Meet the leadership team behind our energy management technology and services.