EMMA AI® will save you thousands from day 1 by reducing your energy consumption

powered by artificial intelligence
no capex required
no incremental headcount to operate, turns your staff into an army of energy managers
risk free, money back pilot to validate savings
SaaS runs from a browser and email so no IT changes
Uniquely and automatically tailored to every location
Sound too good to be true? Call +44 (0)1494 435106 or email sales@optimalmonitoring.com for a risk free pilot

Click here to see how Betfred turned a pile of billing data into savings of £381k a year without adding any headcount or any CAPEX.

Products to reduce energy costs and achieve net-zero.

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Automated Energy Management system

EMMA AI® monitors your utilities consumption 365/24/7.  It will spot anomalies and abnormalities in your consumption and call these out as simple work tickets to whoever you nominate. In the background it will be tracking and curating trend data so that your decision making on any future investment is data driven and fact based. And it will do this with no CAPEX, hardware or incremental headcount. As EMMA AI® works, it learns through Artificial Intelligence, so its solutions constantly improve. The award-winning EMMA AI® is the world’s most advanced energy monitoring system and is the perfect partner to reduce your company’s carbon footprint on the road to net zero whilst saving you thousands.

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Optimal Solutions

Achieve Net Zero & carbon reduction targets

Struggling to work out how to set achievable and realistic energy and carbon reduction targets, on the road to Net Zero? Your energy data holds the answer and we can help you find it. Optimal Solutions is a consulting service that uses AI technology on a project basis to cut through the noise and get to the core of the issue quickly. We help businesses start and develop their net zero journey on an advisory, outside/in approach. We’re product agnostic and a short term resource. There when you need us, but gone when you don’t.

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Optimal Innovation

Solutions to identify energy waste

Not often but sometimes there arises a problem that just can’t be fixed by existing technology.. If our ‘black box’ can’t fix it the chances are that no one’s can.  In that case, our software designers will build you a system  that can. A totally bespoke service for large projects.

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Optimal Infrastructure

Designed to manage all AM&T platform data

Optimal AMR (Automatic Meter Reading) provides full life cycle AMR Sub-Metering services, through strategy, survey, metering, data capture, data supply and maintenance.

Most meter installers see the meter as a lump of hardware to wired up and forgotten. As a data service we see them as a primary source of future information.  Optimal AMR is designed to manage and maintain all the components needed to deliver robust consumption data to your preferred AM&T platform.

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The world's most advanced energy monitoring system

No set-up costs

No capex, no additional opex, no new equipment – everything that EMMA AI does, it does with your existing Half-Hourly data, using it’s AI engine to interpret the ‘fingerprint’ of your utility data. No other energy management platform can do this.


EMMA AI® will see and join recurrent issues that individually are small and can be easily missed, informing you when cumulatively you reach a predetermined value threshold that warrants an intervention.  EMMA AI® turns your existing management into an army of energy managers with little or no increase in their daily workload.


EMMA AI® generates simple work tickets and gets them to the right people  with no human intervention required in the process. At that point your high value people assets can home in on the right issue and get it sorted.

Start to Finish

To successfully manage your energy & carbon journey you need to have 360o visibility of all of your energy consumption.

EMMA AI® is the technology that will allow you to validate, justify and monitor all of your future projects accurately. Data driven, evidence based decision making at your fingertips

Because EMMA AI® is cutting edge technology its market is huge and therefore, using your existing data it’s not expensive.  The only investment required  is in the annual license and that will be circa . 1% of your total energy spend and typically deliver savings of 10 to 15 times annual fees.

Interested in trying it out?

We’ll give you risk-free pilot.  We’ll bill you a one time fee of £5,000. If the pilot study does not identify savings in excess of annualised fees, we will refund that, 100%. 



Betfred win big betting on Optimal Monitoring's EMMA AI


<<1 Year


Reduction in annual energy spend delivered after 3 months operation, expected to rise to £381K+Fees recovered from OPEX savings made in the first yearCapex cost was zero, savings from operational changes only, no new equipment needed

Betfred are one of the country’s largest and most successful betting shop groups, founded and led by the inimitable Fred Done – the Fred in Betfred. They maintain a large retail estate (1400+) of high street betting shops.

Fred Done, Owner Betfred said, “When I heard about EMMA AI, I honestly thought it was another gimmick, but the team at Optimal Monitoring have proved to be honest and easy to work with, delivering on their promise to make us great savings. You have got to love a product that does that.”


Comprehensive action plan developed

Optimal Monitoring developed a far-reaching, action plan for a major public health provider to help them reach their net zero goals.
We deployed our award-winning EMMA AI technology to analyse their data, and from that produced a six-point plan to address issues including data provision supply, behavioural change, infrastructure upgrades, modification of outsourced FM contracts and transformation of job roles to ensure success.

Frequently Asked Questions

Visit our FAQ page to find all of the answers to your questions

Contact Us

    EMMA AI® is ideal for..

    We specialise in four sectors but can transform any business – get in contact for a no obligation chat.


    Retail estates typically comprise lots of fairly simple sites (from an energy perspective), where the potential savings from any one site do not always warrant the cost of an active Energy management, monitoring and response system. The cost has always been greater than the problem.

    EMMA AI was designed to change that. Because we don’t charge per meter there is no incremental cost per site. The combined savings from hundreds of small/medium sites are likely to be in the hundreds of thousands of pounds.

    Hospitality and Leisure

    Large throughput businesses where it’s people and spaces that drive energy consumption and carbon emissions. Using EMMA’s advanced functions you can tie energy or carbon to people throughput, occupancy, covers, passengers, guests – whatever metric you choose and have data for. As an advanced energy management system, EMMA AI was designed to do this.

    Landlord and FM

    Commercial space has always been a tricky area for energy management systems.  Landlords and their FM agents haven’t wanted to get involved in tenanted space and tenants pay for common areas in their service charge so who should do what can get lost or ignored.  Smart buildings, smart tenants and the growth of short-term flexible space are changing all this and smart landlords will be thinking about how they add value to their offer. One way is to make the building smarter, especially  for energy conservation and carbon emissions.  EMMA was designed for that.

    Public Sector and Healthcare

    Unusual spaces, unusual uses, a ‘nothing is normal’ starting point for each site? Everything from the complexity and uniqueness of ambulance & fire stations, to large acute teaching hospitals as well as police stations, libraries, these are all meat and drink to EMMA AI.  EMMA AI was designed on a ‘nothing is normal’ A new kind of energy management system and essential for those looking to hit Net Zero targets.

    EMMA AI® works at multiple levels

    EMMA AI was built, in conjunction with the University of Reading and under the auspices of Innovate UK, from a number of machine learning, data fusion and pattern recognition technologies. It does the simple things brilliantly with just half-hourly data, but can work at a much more advanced level if provided with more detailed information.


    Using just fiscal (billing) meter data or fiscal plus some sub meters, EMMA AI will point out things like; timers out of sync, overnight switch off not happening consistently, or water leaks. In most cases, this low hanging fruit will provide an immediate and significant saving.


    Using more sub meters and data from a building management system (BMS) or a combined heat and power (CHP) plant, EMMA AI informs the behavioural change agenda. For instance, what can be done differently to reduce baseload without diminishing levels of comfort, service or operational efficiency.

    Very advanced

    When it’s time to consider capex projects to further drive energy and carbon efficiency, EMMA AI provides the information to justify the project. It will measure its impact using evidence based, data driven analysis of real time and predicted consumption, so you can be sure of your decision.

    EMMA AI® won the Retail Energy Forum Commission Award for outstanding innovation in the energy management space.

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