BCW Consultancy x Emma AI
Independent analysis highlights prolonged 24/7 plant operation
Betfred is one of the UK’s largest betting-shop operators. Although each location used relatively little energy, the combined estate created a significant and growing cost. Betfred needed a scalable way to identify waste, involve store teams and support its Net Zero strategy.
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THE CHALLENGE |
Traditional energy-management approaches were difficult to apply across a large estate of small sites. Betfred held substantial consumption data but needed to turn it into clear actions that shops could understand and complete, without increasing headcount or disrupting operations.
Emma AI identified abnormal use and recurring waste.
Daily work tickets gave shops clear, practical
recommendations, store feedback refined future recommendations.
The East region received Emma AI instructions for comparison.
WHY EMMA AI?
✓
Designed for scale
Automated analysis across 1,400+
locations.
✓
No capital investment
Existing data used without new
equipment.
✓
Store-level action
Recommendations reached the teams
who could act.
“Emma gave us the tool and the knowledge to make best
practice in one store the new target for all stores.”
– Estates Manager, Betfred
What the analysis proved
Existing data contained value
Emma AI converted underused data into practical instructions.
Local teams could act
Simple recommendations fitted into normal store operations.
Savings could be sustained
Continuous reporting maintained attention as staff changed.
Scale changed the economics
Automation made analysis viable across many small locations.
What Betfred learned
Data creates value only when translated into clear actions.
Relevant recommendations improve store engagement.
General switch-off campaigns need continuous follow-up.
Board sponsorship helps embed estate-wide change.
AI can connect recurring patterns across many small sites.
Why this
mattered?
Scalable operating model
Automated analysis replaced impractical site-by- site review.
Local teams could act
Simple recommendations fitted into normal store operations.
Board-level visibility
Energy management became a sponsored estate initiative.
Measurable impact
Savings, emissions and engagement could be tracked.
VERIFIED IMPACT
6.3% annualised reduction
£234k annualised saving
131 tonnes CO2e avoided
Payback within one year
ROLLOUT STATUS
Emma AI is rolled out
nationwide.
Emma AI - the energy management platform
