If you are weighing up advanced meters against smart meters, you are already on the right path. Both technologies automate energy readings and reduce estimates, yet they serve different needs. In short, smart meters suit homes and micro-businesses, while advanced meters suit organisations that need reliable, half-hourly data, independent data access, and specialist support.
What are advanced/smart meters?
Smart meters are modern gas or electricity meters that automatically record consumption and communicate it. In the UK, they use a secure national network so suppliers can receive reads remotely, and households can see usage through an in-home display. Crucially, smart meters support two-way communication between the meter and the supplier, enabling features such as remote tariff updates and prepayment top-ups.
Advanced meters, often called AMR meters, are used predominantly in non-domestic settings. They record interval consumption and allow the meter operator or data collector to retrieve those reads without a site visit. Industry bodies describe advanced metering as equipment that stores electricity data for multiple time periods and provides remote access to that data, usually to a licensed party such as a meter operator. In practice, this means dependable interval reads that can be collected and validated by an independent agent, not only by your energy supplier.
Why businesses should choose advanced meters
For most organisations, advanced meters are the safer choice. They provide consistent, high-quality interval data that can be accessed directly by your chosen meter and data partners. That matters for energy reporting, compliance and fast decision-making when something goes wrong on site. Multiple UK energy specialists advise non-domestic customers to request advanced meters rather than domestic-grade smart meters, precisely because the business use case depends on robust interval data and service continuity.
Data quality is the headline reason. With advanced meters, interval reads are collected by specialist agents who validate performance and flag gaps quickly. The result is day-plus-one availability for most portfolios, which supports meaningful analysis and operational follow-up. For businesses with many meters or complex sites, reliability is far more critical than consumer features like in-home displays.
Another difference is control of data. Advanced meters allow you to nominate independent meter operators and data collectors, which keeps your metering service portable across supplier contracts. That separation reduces the risk of data disruption during supply switches and puts you in charge of the service levels and escalation paths you need.
Optimal sub-metering services, from installation to long-term support
Selecting the proper hardware is only half the job. To get the most from advanced meters, take a look at our sub-metering services that covers the full lifecycle:
- Pre-install survey and design to confirm meter type, communications options and safe installation windows for each site.
- Accredited installation and commissioning, including CT checks where applicable, communications testing and proof-of-data before the engineer leaves.
- Data collection and validation are performed daily, with automated gap detection, estimated read rules and fast fault triage.
- Alarms and exception management so your team hears about failures, persistent zero load, unusual night consumption or sudden spikes.
- Portfolio change control that keeps meters and MPANs aligned during site moves, refurbishments or supplier changes.
- Clear SLAs and support, including engineer callouts, remote diagnostics and monthly performance reporting that covers data completeness and timeliness.
These are the fundamentals that turn advanced meters into a dependable business control system rather than just a billing tool. Industry guidance consistently links business-ready metering with service continuity and day-plus-one data availability, both of which depend on the processes above.
Half-hourly data from advanced meters into EMMA AI
Once you have reliable half-hourly data, you can automate the value. Platforms such as EMMA AI connect to your metering feeds and analyse usage every 30 minutes across all sites. The software learns each building’s normal profile, flags waste, and sends targeted actions to the right person so issues are fixed quickly. Because advanced meters deliver validated interval reads, EMMA AI can spot out-of-hours baseload, plant that fails to shut down, and creeping increases that would be invisible on monthly bills.
Typical benefits include faster anomaly identification, simplified compliance reporting, and better prioritisation of energy projects. The key is a clean pipeline from meter to analytics. Advanced meters supply the dependable half-hourly data, your AMR partner ensures completeness and quality, and EMMA AI provides the insights and automated follow-up that convert data into savings.
So, advanced or smart?
If you are a household or a tiny business that wants accurate bills and access to time-of-use tariffs, a smart meter from your supplier is the simple choice. It is integrated into the national innovative network and supports consumer features that make sense at home.
If you are a business that needs reliable, portable, half-hourly data, the answer is advanced meters. They deliver higher service continuity, robust data collection, and independent control over your metering arrangements, which, in turn, unlock better analytics and measurable savings through platforms like EMMA AI. When you pair advanced meters with a well-run AMR service, you get the quality and speed of information that busy energy teams need to cut consumption and costs.
Bottom line: smart equals home, advanced equals business. Choose advanced meters for your sites, insist on a full-lifecycle AMR service, and feed those half-hourly reads straight into EMMA AI for continuous, automated improvement.
Advanced/Smart meter, Frequently Asked Questions
What is the difference between smart and advanced meters?
Smart meters are designed for homes and very small businesses. They send readings to the energy supplier and often come with an in-home display. Advanced meters are built for business use. They record interval data, allow independent data collection, and provide reliable half hourly reads that support energy management and reporting.
Why should a business choose advanced meters instead of smart meters?
Advanced meters give organisations dependable, half hourly data that can be accessed by your chosen metering and data partners, not just your supplier. That reliability supports compliance, benchmarking and fast fault finding across a portfolio. In short, smart suits home, advanced suits business.
What is AMR and how does it relate to advanced meters?
AMR stands for Automatic Meter Reading. With AMR, advanced meters are read remotely by accredited agents, such as Optimal Monitoring, who validate data and flag issues. A good AMR service covers survey, installation, commissioning, daily data collection, exception management and clear SLAs so your portfolio stays visible and accurate.
What should I expect from an optimal AMR service for advanced meters?
Look for a service that includes a pre-install survey, safe install and commissioning, proof-of-data before the engineer leaves, day-plus-one data availability, automated gap detection, alarms for zero load or unusual night use, engineer callouts, and monthly performance reports.
Can half hourly data from advanced meters feed into EMMA AI?
Yes. Advanced meters produce validated half hourly data that can be ingested by EMMA AI. The platform analyses consumption patterns, highlights waste such as unexpected baseload, and pushes targeted actions to site teams. This turns metering data into practical savings and measurable carbon reduction.
Can a business use a smart meter instead of an advanced meter?
You can, but it is rarely ideal. Smart meters focus on supplier billing and consumer features. Businesses typically need consistent interval data, independent access and robust service levels. Advanced meters deliver those outcomes more reliably across multiple sites.
What happens to my advanced meters if I switch energy supplier?
With advanced meters, you can nominate independent meter operators and data collectors. That separation keeps your data service running when you change supplier and reduces disruption to reporting, analytics and billing.
How much do advanced meters cost and how long does installation take?
Costs vary by meter type, site conditions and communications. Many suppliers or metering partners can include hardware and AMR services within a contract or offer a fixed fee. A straightforward installation can be completed in a short planned visit. Complex sites may require a survey and scheduled shutdown to keep staff and equipment safe.
Useful links
Government guidance on meter choices for businesses, supplier obligations and rollout expectations
GOV.UK: Smart meters in the public sector – an introductory guide
Plain English overview of advanced and smart metering for organisations, including data use and procurement tips
Real time electricity tracking for businesses
Information on real-time tracking, what it is, and why it’s useful.
Understanding Smart Meters: What They Are and Why They Matter
A basic explanation of what smart meters are, and what they do
Meter Profile Classes and Energy Data Explained
A detailed explanation of the profile classes and what they mean