Optimal Monitoring, a leading UK specialist in automated energy management and data analytics, has announced the appointment of Duncan Everett as its new Chief Executive Officer (CEO), effective immediately.
This appointment reflects both the strong performance of the business under Everett’s leadership and its ambitious plans to expand internationally over the next five years.
Driving Growth Through Artificial Intelligence
Under Everett’s guidance as Managing Director, Optimal Monitoring has experienced significant growth, particularly through its flagship product EMMA AI. This advanced artificial intelligence platform automates energy monitoring and carbon reduction for commercial clients.
Over the past three years, EMMA AI has established itself at the forefront of AI-driven energy management, delivering measurable cost and carbon savings for UK businesses. The technology helps organisations overcome the time and skills barriers often associated with manual energy analysis, offering proactive insights and automated optimisation at a fraction of the cost of traditional methods.
A Long-Standing Member of the Optimal Team
Duncan Everett has been part of the Optimal Monitoring story for over 16 years. He began his career with the company as a software developer before progressing through various technical and managerial roles. His deep understanding of both technology and client needs has played a crucial part in shaping Optimal’s current success.
Educated at King Edward VI College in Nuneaton and Aston University, where he gained a BSc (Hons) in Electrical Engineering and Computer Science, Duncan brings a blend of technical expertise and commercial acumen to the role. He lives in Bicester, Oxfordshire, with his wife Lisa and their son, Jack.
A Vision for the Future
Speaking about his appointment, Everett commented: “I am immensely proud and excited to take on the role of CEO for Optimal Monitoring. I’ve seen the company grow from a small player in the AM&T space to a recognised leader in applying Artificial Intelligence to energy management. The next phase of our journey will focus on expanding our reach and continuing to innovate for our clients.”
Supporting Businesses on the Path to Net Zero
Optimal Monitoring’s mission is to help organisations reduce energy consumption, carbon emissions, and operational costs through accurate data, automation, and insight. Its services include automated, zero-human-input energy management systems, sub-metering installation and support, and consultancy for businesses at every stage of their sustainability journey.
As the UK and global markets move towards Net Zero carbon targets, technologies such as EMMA AI are becoming vital tools for achieving genuine, data-driven energy efficiency.
About Optimal Monitoring
Founded in the UK, Optimal Monitoring combines decades of experience in energy management systems (EMS) with advanced artificial intelligence. Its solutions empower businesses across sectors – from retail and hospitality to manufacturing and education – to monitor, manage, and reduce energy waste.
The company remains committed to supporting UK innovation, with all software designed, developed, and maintained in the UK. EMMA AI is a registered trademark of Optimal Monitoring.