William Hill know a thing or two about calculating odds having been in the betting business since 1934. Earlier this year they took a calculated gamble on EMMA AI. This was in a hope that it would help them with their green strategy and ultimately save them significantly on their energy bills.
The team at William Hill initially agreed to a 3-month rollout across a small percentage of their shops. Almost immediately, however, they started seeing savings that were much higher than projected. This led to an increased the rollout across their entire estate, with 12-month savings across all their shops projected to exceed £1 million.
I’ll be honest that we were sceptical about trying EMMA AI at first. We’d never heard of the technology and some of the case studies just seemed too good to be true. In our industry though, it sometimes pays to back the underdog and the fact that there’s no upfront cost meant that it was pretty risk free from our side
