About Optimal Monitoring, the Intelligent, Automated Energy Solution Experts
Optimal Monitoring was formed over 30 years ago, in 1994 as a specialist telecommunications business. Since then, we’ve expanded and evolved into the energy specialists we are today. Leading the way is our flagship AI-based Intelligent Automated Energy Solution, EMM AI.


Growth in savings for our customers …
2020
Over £120,000 in energy savings realised
2021
Over £780,000 in energy savings realised
2022
Over £1.4 million in energy savings realised
2023
Over £2 million in energy savings realised
2025
Over £4.5 million in energy savings realised
Our Mission …
Our mission is to bring the power of Artifical Intelligence (AI) to every single company, and to get them started on their net zero, IoT & smart building agendas. We want to do this so that the workplace is more pleasing to operate in, more sustainable and more cost efficient. In short, we seek to make what’s good for the planet equally good for the business.
A brief history of Optimal Monitoring …
Company is formed
Optimal Monitoring is formed as a telecommunications business.
First AM&T system
Our first AM&T system is developed in-house and deployed across the UK.
London Borough of Southwark

The London Borough of Southwark becomes our first platform customer.
Hertfordshire County Council
We welcome Hertfordshire County Council as an AM&T customer, with whom we still work today!
Toyota
Toyota roll out our platform to UK dealers – they are still a customer today!
Buckingham County Council

Wycome District Council (part of Buckingham County Council) become a long-standing customer.
Wincanton
Optimal help Wincaton grow by 15% while seeing less than 1% increase in energy costs.
1000th Energy Management Site added
Optimal are proud to help their 1000th site save energy.
University of Reading
Optimal begin working with the University of Reading on an innovation energy platform that would later become EMMA AI.
5 billionth transaction
Optimal Monitoring systems process our 5 billionth transaction.
EMMA AI launched
Our award-winning energy advisory product is launched, commencing saving companies thousands every year.
Wright Commission Award
EMMA AI wins the prestigious Wright Commission Award.
Retail Energy Forum award
EMMA AI wins the much-coveted Retail Energy Forum award.
NHS begin working with EMMA AI
Various NHS Trusts choose EMMA AI to deliver Trust-wide savings on their energy bills.
Betfred
Betfred deploys EMMA AI to their entire estate, saving almost £250k every year on their energy bills.
William Hill
William Hill choose EMMA AI as their energy management system, and report savings over over £1 million.
Card Factory

We’re delighted to welcome Card Factory as a customer, saving energy across their entire retail base.
University of Cambridge
University of Cambridge deploy EMMA AI to significant;y boost their energy saving across multiple sites.
FUNNL-E
FUNNL-E become an official partner of Optimal Monitoring, distributing the EMMA AI platform into more markets.
Our Executive team …
Optimal Monitoring is led by an experienced team of professionals who bring a range of commercial skills to the business and collectively work to grow the company, while at the same time ensuring that our core vision and values are executed on at all times.

Duncan Everett
CEO

Michael Prager
Non-Exec Chairman

David Hobbs
Non-Exec Director

Steve Cook
Non-Exec Director

Melvin Lawson
Non-Exec Director

Bharat Thakrar
Secretary