About Optimal Monitoring, the Intelligent, Automated Energy Solution Experts

Optimal Monitoring was formed over 30 years ago, in 1994 as a specialist telecommunications business. Since then, we’ve expanded and evolved into the energy specialists we are today. Leading the way is our flagship AI-based Intelligent Automated Energy Solution, EMM AI.

Automated energy management - A small, white cartoon robot with large eyes and a smiling face holds a mobile phone in its right hand. The robot has a shiny, futuristic design with grey and teal accents.

Growth in savings for our customers …

2020

Over £120,000 in energy savings realised

2021

Over £780,000 in energy savings realised

2022

Over £1.4 million in energy savings realised

2023

Over £2 million in energy savings realised

2025

Over £4.5 million in energy savings realised

Our Mission …

Our mission is to bring the power of Artifical Intelligence (AI) to every single company, and to get them started on their net zero, IoT & smart building agendas. We want to do this so that the workplace is more pleasing to operate in, more sustainable and more cost efficient. In short, we seek to make what’s good for the planet equally good for the business.

A brief history of Optimal Monitoring …

1994
1994

Company is formed

Optimal Monitoring is formed as a telecommunications business.

2004
2004

First AM&T system

Our first AM&T system is developed in-house and deployed across the UK.

2005
2005

London Borough of Southwark

London Borough of Southwark logo

The London Borough of Southwark becomes our first platform customer.

2005
2005

Hertfordshire County Council

Hertfordshire County Council logo

We welcome Hertfordshire County Council as an AM&T customer, with whom we still work today!

2008
2008

Toyota

Toyota cars logo

Toyota roll out our platform to UK dealers – they are still a customer today!

2009
2009

Buckingham County Council

Buckingham County Council logo

Wycome District Council (part of Buckingham County Council) become a long-standing customer.

2012
2012

Wincanton

Wincanton logo

Optimal help Wincaton grow by 15% while seeing less than 1% increase in energy costs.

2014
2014

1000th Energy Management Site added

Optimal are proud to help their 1000th site save energy.

2015
2015

University of Reading

Optimal begin working with the University of Reading on an innovation energy platform that would later become EMMA AI.

2016
2016

5 billionth transaction

Optimal Monitoring systems process our 5 billionth transaction.

2017
2017

EMMA AI launched

EMMA AI from Optimal Monitoring logo

Our award-winning energy advisory product is launched, commencing saving companies thousands every year.

2018
2018

Wright Commission Award

EMMA AI wins the prestigious Wright Commission Award.

2019
2019

Retail Energy Forum award

EMMA AI wins the much-coveted Retail Energy Forum award.

2020
2020

NHS begin working with EMMA AI

NHS logo

Various NHS Trusts choose EMMA AI to deliver Trust-wide savings on their energy bills.

2021
2021

Betfred

Betfred logo

Betfred deploys EMMA AI to their entire estate, saving almost £250k every year on their energy bills.

2023
2023

William Hill

William Hill logo

William Hill choose EMMA AI as their energy management system, and report savings over over £1 million.

2025
2025

Card Factory

Cardfactory logo

We’re delighted to welcome Card Factory as a customer, saving energy across their entire retail base.

2025
2025

University of Cambridge

Automated energy management - The image shows the University of Cambridge logo, featuring a shield with a cross and lions on the left, and the text University of Cambridge in uppercase letters on the right.

University of Cambridge deploy EMMA AI to significant;y boost their energy saving across multiple sites.

2025
2025

FUNNL-E

FUNNL-E become an official partner of Optimal Monitoring, distributing the EMMA AI platform into more markets.

Our Executive team …

Optimal Monitoring is led by an experienced team of professionals who bring a range of commercial skills to the business and collectively work to grow the company, while at the same time ensuring that our core vision and values are executed on at all times.

Duncan Everett

Duncan Everett

CEO

Michael Prager

Michael Prager

Non-Exec Chairman

David Hobbs

David Hobbs

Non-Exec Director

Steve Cook

Steve Cook

Non-Exec Director

Melvin Lawson

Melvin Lawson

Non-Exec Director

Bharat Thakrar

Bharat Thakrar

Secretary